ABOUT US

Our Expertise

Curating Wellness, Lifestyle, and Health Programs for High-End Residential Properties. With over 15 years of managerial experience in fitness and wellness, we excel at identifying top talent and industry-leading platforms. Our expertise has contributed to the creation, development, and operation of premier projects, including 15 Central Park West, NEMA San Francisco, NEMA Chicago, and 10K Santa Monica Boulevard in Los Angeles.

Dynamic

Dynamic in intention and action.
Life is full of constant change and activity, and your program should reflect the same.
Progressing and evolving to achieve maximum results.

Repetition

Repetition is the path to perfection.
The foundation of every program lies in focus and repetition.
Excellence is built through consistent practice.

Yields

Yield the benefits of DRYP programs
Performance rewards are tracked and quantified.

Power

Amplify your power, driving meaningful results.
Live and act with purpose

Our Services

We specialize in developing a more cohesive approach to managing amenity spaces across your four buildings, combining best practices that balance cost efficiency with revenue growth.

Effective organization and management are key to a successful launch and seamless operations. We can assess your current standing, identify your goals, and provide a clear path forward. In today’s business landscape, there are no “one-size-fits-all” solutions. We’ll work with you to determine the best approach and service capabilities that differentiate you from competitors, strengthen your financial controls, and pave the way for lasting success.

Ancillary Revenue Strategy

A robust menu of lifestyle services enhances the client experience and establishes an ancillary revenue model. Personal training, Pilates, and spa services are strong revenue drivers that help boost revenue as memberships increase. Sales strategies focus on building traction and driving conversions.

Revenue-sharing agreements with independent service providers are established before service pricing is set, with ownership approving pricing and splits based on each specific service.

Fitness and wellness

With our foundation in fitness and wellness we are able to begin where there is the greatest demand for excellence in the amenity offerings of a high end residential building.

Physical, mental and spiritual health begins with fitness and wellness amenities, but without the right guidance and program they will fail to provide the benefits they were designed to offer.